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Delighting Customers - Article - Apogee

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What does it take to delight customers?My good friend Dan from Apogee in Hong Kong posted a nice, succinct article on how to delight your customers. Of course, it's not a big stretch from delighting customers to delighting employees, volunteers, members, or other "users". But if you're reading this you probably already realize that Dan's maxim can be applied broadly when designing.You'll note

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